Renowned production banner 'Vijayanthi Movies' is known for their big films which were made on a grand scale. But they realized the profit margin in small and medium budget movies lately. Big-budget films leave producers and distributors with minor profits if they become successful. If it fails, the losses will be too heavy to carry. But it is not the same in case with small films as they can give you good profits if marketed properly.
They recently came up with 'Jathi Ratnalu' which is made on a budget of mere 3-4 crores. The makers promoted the film quite aggressively and the film got a positive response from all corners. The film turned out to be a laughter riot and it earned a share of 4 crores on its first day as per trade pundits. The producers gave the film to the distributors and got 10 crores in the form of advances. At this rate, 'Jathi Ratnalu' will enter the profit zone by its first weekend.
It looks like Naveen Polishetty's film is going to bring happiness to all the distributors and producers. Experts are saying that it is the reason why all the big production banners are making small films lately.
They recently came up with 'Jathi Ratnalu' which is made on a budget of mere 3-4 crores. The makers promoted the film quite aggressively and the film got a positive response from all corners. The film turned out to be a laughter riot and it earned a share of 4 crores on its first day as per trade pundits. The producers gave the film to the distributors and got 10 crores in the form of advances. At this rate, 'Jathi Ratnalu' will enter the profit zone by its first weekend.
It looks like Naveen Polishetty's film is going to bring happiness to all the distributors and producers. Experts are saying that it is the reason why all the big production banners are making small films lately.