Why did PVP rope Pawan Villain?

Update: 2014-07-18 10:40 GMT
Prasad V Potluri is very serious about producing a series of movies down South, especially in Telugu. Apart from focusing on the pre-production work of 'Bangalore Days', This Industrialist-turned-Producer is planning a film with Adivi Sesh (Panjaa fame) as the lead.

Ravikanth, who worked as an assistant director for Adivi Sesh's previous directorial flicks, is making his debut as director with this movie. This movie might go on floors anytime soon.

Adivi Sesh is in good space at the moment. He shot to fame with negative role in Pawan Kalyan's 'Panjaa' which earned him a pivotal role in Rajamouli's magnum opus 'Baahubali'. He is also playing an important character in Sharwanand's 'Run Raja Run'. 
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