Why did Renu Desai postpone it?

Update: 2014-10-04 14:44 GMT
Actress-turned-Filmmaker Renu Desai's directorial debut 'Ishq Wala Love' has been postponed by a week from October 10th. "Imp announcement to make. Telugu release date of Ishq Wala Love has changed to 17th Oct. So see u on 17th Oct in the theatres," she announced.

Two straight low budget Telugu Films 'Dikkulu Choodaku Ramayya' and 'Pathasala' have been releasing on October 10th. Even recently released 'Govindudu Andarivaadele' is expected to occupy hundreds of theaters till October 16th forcing the makers of 'Ishq Wala Love' to delay the release.

Can 'Ishq Wala Love' make it presence felt on October 17th, As two more films 'Current Theega' and 'Karthikeya' will be hitting the screens in the same week? Pushing the rom com to November will be a better idea as there will be chance for solo release.
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