Beyond Buzz: Bujji the Car Ignites Young Fans

Imagine a movie like a supernova - a dazzling explosion meant to capture the world's attention. That's exactly what the team behind "Kalki 2898 AD" seems to be aiming for with their promotional strategy.

Led by director Nag Ashwin and starring Prabhas, this sci-fi extravaganza isn't just targeting adults. To ignite interest in a whole new generation, they've cleverly created a buzz around the film's characters, Bujji (a futuristic car) and Bhairava (presumably Prabhas's character). Bujji toys, Bhairava stickers, and T-shirts are flying off the shelves, finding their way not only into stores but also as special gifts to celebrity children. Upasana Kamineni Konidela, wife of Ram Charan, even shared a photo of their daughter playing with a Bujji doll on social media, sending the internet into a frenzy.

But here's the twist: while the adorable Bujji is stealing hearts, Kalki boasts a powerhouse cast that extends far beyond cartoons. Amitabh Bachchan, Kamal Haasan, Pashupati, and Rajendra Prasad round out the ensemble, promising a film that caters to all ages. With Ashwini Dutt producing under the prestigious Vyjayanthi Movies banner and the musical genius of Santhosh Narayanan on board, Kalki seems destined to be a spectacle unlike any other. Buckle up, moviegoers - this one's shaping up to be an epic ride!