Can Vijay Bring Families To Theatres?

Vijay Deverakonda has a lot of following among the youth. But his pull is not that strong among the family audience. Movies like 'Geetha Govindham' and 'Pellichoopulu' got a very good response from the families but the rest of his films were completely carried by the younger section of the audience. There is a conception that his movies have too much romance and his offscreen attitude too keeps them away from his films.

Vijay knows that he needs to wipe off the 'bold' image if he wants to expand his market. It is quite impossible to reach the next level without the support of the family audience. That is why he opted for a love story with a family touch like 'Khushi' after 'Liger'. But it did not get the desired result.

Vijay is all set to arrive with 'Family Star'. There is 'Family' in the movie's title itself and it is the family bonds and emotions that are highlighted in the promos too. Dil Raju's films are known for targeting the family audience. But Vijay's previous image and their results are creating doubts on the reception of 'Family Star' among the audience. The film's unit however is making it clear that it is a film that is going to cater to both youth as well as the family audiences.

'Tillu Square' is setting the cash registers ringing at the box office right now. But it is targeted at the youth audience. If 'Family Star' manages to impress the families, it will have a great run at the box office. Also, the film's result is vital for Vijay's career. He needs to impress all sets of audiences this time. Let us see what Vijay and Parasuram have in store for us.