Why Telugu Audience Are Now More Interested in Malayalam and Kannada Films

In recent years, many Telugu viewers have started watching more Malayalam and Kannada movies. This change is very clear on OTT platforms and even in theaters. The main reason for this shift is the fresh storytelling coming from those industries.

In the Telugu film industry, many big heroes still focus mainly on heroism. Large-scale fights, mass dialogues and elevation scenes are common in most star-hero movies. While fans enjoy these moments, some audience members now want new, realistic and gripping stories. They want films that give a deep emotional experience instead of only hero image-building scenes.

On the other hand, Malayalam and Kannada industries focus more on content. Even their biggest stars choose movies based on strong scripts. For example, Malayalam cinema is known for natural storytelling and relatable characters. Kannada cinema in recent years has given intense thrillers and concept-based films that keep the audience fully engaged.

Another important point is that Telugu cinema is producing such content-driven movies, but mostly through Tier-3 or medium-level heroes. These actors are experimenting more and choosing unique stories. However, star heroes rarely take such risks. Because of this, many viewers feel that Malayalam and Kannada films are offering what they want that is gripping plots, emotions and fresh ideas.

Today’s audience, especially youngsters, prefer movies that make them think, surprise them or touch their heart. They want quality over hype. Malayalam films give strong emotional depth, while Kannada films often deliver stylish and intense film making. This combination is attracting Telugu viewers.

If Telugu star heroes also start choosing story-first movies, this trend may change. But for now, Malayalam and Kannada industries are winning audience hearts with their honest storytelling and bold attempts.