Digital Detox Of Tollywood: Chiru Starts New Trend with MSG!

Megastar Chiranjeevi is going to make a comeback on the big screen with his upcoming film Mana Shankar Vara Prasad Garu. While this film is preparing for release on January 12, something substantial has happened with regard to the digital management of the same.

The team has initiated what is being described as a landmark intervention in Telugu Film Industry digital space, by putting in place the first legal shield against bot driven review bombing.

For years, filmmakers and producers have quietly complained about how automated accounts and coordinated online attacks manipulate film ratings within hours of release.

These artificial reviews often drag down genuine audience perception, hurting collections, reputation, and long term value of cinema. What makes this move historic is that it is not just a statement or warning, but a court backed legal step with enforceable authority.

By seeking judicial intervention to restrict malicious reviews and prevent unfair down ranking on digital platforms, this action sends a strong signal that the industry will no longer remain passive. It clearly draws a line between genuine criticism and organized digital sabotage. The intent is not to silence audiences, but to protect fairness, transparency, and authenticity in film feedback.

This step sets a powerful precedent for TFI, encouraging accountability from platforms and deterrence against misuse of technology. Many see this as the beginning of a larger cleanup of the online review ecosystem. If implemented effectively, it could restore trust among viewers and ensure that films are judged by real audiences, not by automated agendas or rival driven campaigns.