Production Houses Chasing Digital Creators, But..

Gone are the days when some writers and directors should develop a script idea, then wait on the steps of a production house for years to pitch it. These days, production houses themselves are chasing talents and coming to the rightly talented writers and directors. However, chasing some digital creators in this process is turning out to be a costly idea.

Apparently, some content creators make a splash on the Telugu social media circuit and showcase enormous talent. Telugu producers, who want to make something unique, are quickly chasing such talents and giving them movie opportunities. While a couple of such guys have actually made films that worked, 90% of those creators have failed to click. Because making a 3-minute viral video is different from holding the attention of the audience for 2-3 hours. That’s where the real talent matters.

Of course, many Telugu production houses thought that they could pick someone like how Kollywood picked up Pradeep Ranganathan from YouTube, but then, many Telugu YouTubers are struggling to get the things right. Neither the actors nor the writers or directors are making any splash. That’s the biggest catch right now.