ETV Wins turns 3 and plans 16 film releases this year

ETV Win, the Telugu original OTT platform, has completed three years and in just short time, they have revolutionized the Telugu digital space. Now, as they enter into its next big chapter, the unveiling of its 2026-2027 content calendar signals a bold expansion. The roadmap is impressively dense, featuring 16 theatrical releases and two original web series.

This strategy bridges the gap between traditional cinema and digital-first viewing, ensuring that subscribers have a steady stream of fresh content throughout the year. The diversity of the upcoming slate is its greatest strength. By collaborating with seasoned actors like JD Chakravarti and Aadi Sai Kumar, the platform maintains a sense of reliability and star power.

However, the real excitement lies in the next wave of talent. ETV Win has become a launching pad for emerging filmmakers and technicians, providing them with a massive stage to showcase innovative ideas that might otherwise struggle in a rigid theatrical market. Furthermore, the move toward multilingual capabilities is a savvy business decision.

Telugu stories have universal themes, and by breaking linguistic barriers, ETV Win is poised to take local narratives to a national and global stage. Further integrating Dolby Vision and Dolby Atmos, they are giving a high level video and audio experience. This evolution from a regional app to a world-class streaming service is a testament to three years of disciplined growth and a clear understanding of what the modern viewer demands: variety, quality, and accessibility.