Ticket Sales Lag for 'Family Star' Movie

As the release date of "Family Star," featuring Vijay Deverakonda and Mrunal Thakur, approaches, concerns arise over its lackluster ticket sales. Despite the anticipation surrounding the film directed by P. Parasuram, the teaser's reception has been lukewarm. Even Vijay Deverakonda's extensive promotional efforts, spanning from comedy shows to YouTube channels, haven't managed to generate significant buzz for the movie.

Unusually, the team unveiled the full video song "Kalyani Vaccha Vacchaa" before the movie's release, a departure from the norm in Tollywood. However, this strategy failed to garner substantial views, highlighting the film's struggle to capture audience interest. Produced by Dil Raju under Sri Venkateswara Creations, the movie reunites Vijay and Parasuram after the blockbuster "Geetha Govindam." Despite this promising collaboration, advance bookings for "Family Star" remain lackluster, necessitating a turnaround in ticket sales.

The film's failure to capitalize on Vijay Deverakonda's immense popularity among youth and family audiences has contributed to its underwhelming advance bookings. With promotional activities failing to make a significant impact, particularly in key markets like Hyderabad and the US, the movie faces an uphill battle to secure strong opening day numbers. The upcoming pre-release event may offer a much-needed boost to advance bookings, but the film still needs to overcome challenges posed by competing releases like "Tillu Square," which is already on track to cross the 100 crore mark worldwide.

To secure its box office prospects, "Family Star" must garner unanimous positive feedback from audiences. With the potential for a long summer run, the film could still emerge as another 100 crore grosser for Vijay Deverakonda, but only if it manages to captivate audiences and create a buzz worthy of its star-studded cast and crew.