Jr NTR Takes Bold Action Protecting His Personality Rights

We’ve seen big names like Megastar Chiranjeevi and Aishwarya Rai fight back when their images or names were misused online. Now, Jr NTR is stepping up too. It seems celebrities can’t just sit back while their identity gets tossed around without permission.

Lately, using stars’ photos and videos without consent has become a headache online. Some social media pages and e-commerce sites have been posting Jr NTR’s pictures, and even tossing in AI-generated clips that don’t paint the real story. It’s the kind of stuff that can easily damage someone’s reputation.

So, Jr NTR’s team went straight to the Delhi High Court, asking for his personality rights to be protected. That means his name, photo, voice, everything that makes him “him.” The court has asked the platforms to respond, and a proper order is expected soon. Cases like these, fake endorsements, morphed photos, AI content, are popping up more often these days.

Meanwhile, Jr NTR isn’t slowing down. He’s diving into his next film, Dragon, directed by Prashanth Neel. The shooting focusing on the action sequences recently finished in Ramoji Film City and the team will resume soon.