Danger Bells For 'Kalki 2898 AD' Team!

'Kalki 2898 AD' is the biggest project made in India till date. The hype over this project has been massive and with names like Prabhas, Amitabh Bachchan, Kamal Haasan and Deepika Padukone playing the main roles, everyone is curious to know more about this film which is releasing on 27th June. The official trailer came out on 10th June and it was released in Telugu, Hindi, Tamil, Kannada and Malayalam languages.

The visuals, world-building and scale have impressed the audience big time. The trailer got 34 million views across all languages in the first 24 hours. The trailer succeeded in increasing the hype. It got 16 million views in Hindi, 14 million views in Telugu, 2.3 million views in Tamil, 1 million views in Malayalam and 949k views in Kannada. While these are huge numbers, they are quite low compared to the trailers of other big projects which were released on a pan-Indian level.

The trailer of Prabhas' last film 'Salaar' got 113.2 million views in 24 hours. 'KGF 2' got 106.5 million views while 'Adipurush' got 74 million views. The second trailer of 'Salaar' got 72.2 million while 'Animal' trailer secured 71.4 million views. The trailers of 'Dunki', 'Radhe Shyam', 'Jawan (Prevue)', 'RRR' and 'Tu Jhooti Main Makkar' got over 50 million views each. 'Kalki 2898 AD' is nowhere close to these numbers.

The Telugu version of the trailer too got only 14 million views and it did not even get into the Top 3 list as they were occupied by 'Guntur Karam', 'Salaar' and 'Sarkaru Vaari Paata'. While the film's verdict cannot predict box office success, it is important to note that these numbers determine the craze and buzz around the film. Looks like 'Kalki 2898 AD' makers need to up the promotions effective immediately.