Empuraan: Costliest Project In Mallu Land, What’s The Number?

L2E Empuraan, featuring legendary Mohanlal and Prithviraj Sukumaran in the lead roles is preparing for the electrical release on March 27 and the film was aggressively promoted in the Telugu states as. On this matter, as the film prepares for release tomorrow, here’s a look at the trade side of things.

Essentially speaking, the latest trade reports from Malayalam Cinema, suggesting that this film costed around ₹75 to 80 crore in terms of production expenditure.

However, the point to be noted here is that this is just the production expenditure and not the overall cost incurred on the project. The remuneration have been settled on percentage basis, and they will eventually have an impact on the overall box office collections of the film.

In terms of overall projection, including the remunerations, this project is reportedly going to cost around ₹130 crore. This is by far the costliest project ever in the history of Malayalam cinema, and the expectations are huge in the Malayalam circuit.

Being a sequel of a blockbuster film and also presenting huge scale production values, this film has a lot going its way. The makers are also confident about the kind of content that they have put up, and that is the reason why the film was aggressively promoted in all the crucial markets.

This film will now have to perform exceptionally well in Malayalam market, but also in the neighbouring Tamil and Telugu markets, if it is to recover the huge investments that were put in place. The makers clearly took a huge risk with this film, and it has to be seen if their efforts would pay off now.