Little Hearts In USA: What A Remarkable Story!
This film originally started slow at the United States box office and it is now scripting history by becoming one of the better grossing films in recent times.;
Every now and again, Tollywood produces a historic film that starts slow at the box office, but gains attraction and momentum and goes on to become a historic blockbuster. We have one such film in the reconning in the form of Little Hearts.
This film originally started slow at the United States box office and it is now scripting history by becoming one of the better grossing films in recent times. Little Hearts is a case study of how a dismissed film turned into a huge blockbuster with exceptionally high occupancy. Primetime shows for tomorrow are reporting an incredible occupancy of 60% with even some sold out shows.
Corporate bookers initially rejected it, branding it an “OTT film” while giving preference to other titles. Yet against the odds, it recorded some of the highest occupancy rates across the USA over the weekend.
A big star hero film may demand a massive Day 1 release and hiked ticket prices, but small and mid sized content-driven films benefit from starting slow with standard pricing and expanding as word of mouth builds. High occupancy is the real success marker. A packed small release will always outshine a half empty wide release.
History has proven this repeatedly: films like Arjun Reddy, Pelli Choopulu, Mahavatar Narasimha, Samajavaragamana, Tourist Family, and Lokah among many others all grew from limited runs into multiple weeks of strong, sustained occupancy.
The film has already collected 422K dollars in the United States and it is now projected to be one of the biggest blockbusters in recent times in terms of investment and revenue generated