Comedy Sequel Does 24 Cr Business: Risky Or Rewarding?

It is an established predicament that comedy films generally have a good patronage in the Telugu states, but the issue is that they have limited prospect at the box office. The genre is loved by the Telugu audience, but the box office numbers are generally not extremely positive, unless the film is supremely good.

Coming to the topic now, Tollywood is now preparing for upcoming comedy Mad Square, which is releasing in theatres on March 28. The makers are currently occupied with the pre-release promotional campaign of the film, and here is a look at the box office side of things.

As per the latest updates, this film has done an impressive theatrical business of ₹24 crore. This number might not sound too much for a sequel for a super hit film. But it must be considered that this film does not have a big lead cast.

The film is directed by a rather fresher, and it has many young actors in the lead roles. However, the makers appear to be very confident about the content and the output, and that is the reason why they have invested so very heavily on the project.

This project is being seen as a super positive one for Sithara Entertainments as they earlier backed the original, and they are now looking to make good money from this sequence. This could be the reason why the makers sold the film for a hefty amount.

This is indeed a risky number because of the lack of star value. But the makers appear to be confident about the theatrical returns because of the content that is on offer.