Mahesh - Rajamouli: Too Much Work, Too Much Silence?

Mahesh Babu and Rajamouli are coming together for what can be termed as one of the most anticipated films in the making in Indian cinema. However, the kind of strategy and marketing that is being planned and executed for this film is the exact opposite of what was expected.

Usually, Rajamouli has a standard format when it comes to marketing his films as he likes to announce them in a big way, and hold a press meeting to publicise his theme. But he has not done anything of this sort now for Mahesh’s film.

Incidentally, the shooting had started already, and the opening schedule was completed recently. Prior to that, a formal Pooja ceremony was also held in Hyderabad and it was attended by Mahesh Babu himself. Meanwhile, even Priyanka Chopra has joined the shooting and is actively filming for the project.

There is virtually so many things happening with the project, right from the start of the shooting to the finalisation of the lead cast. However, Rajamouli and his team is strangely silent about this project till now, as they have not dropped a single update.

While so much is happening with this project right before the start of the marketing, it is strange to see a master promoter like Rajamouli being so very silent about this product. This is completely, unlike anything Rajamouli had done with his films in the past.

The extremely talented director and handsome Hero appear to be working on something new and interesting this time around for their upcoming film, and this is the only logical explanation behind this strange silence that is being enforced for this film.