OSSS Premieres: Bold, Yet Family-Friendly Approach
In a bold move signaling confidence in the final cut, the makers are rolling out special premiere shows to generate early buzz.;
Tharun Bhascker and Eesha Rebba's charming rustic comedy Om Shanti Shanti Shantihi, directed by A R Sajeev and backed by S Originals and Movie Verse Studios, is all set to grace the cinemas on January 30th.
In a bold move signaling confidence in the final cut, the makers are rolling out special premiere shows to generate early buzz. The celebrity premiere kicks off tonight, followed by paid advance screenings tomorrow in key locations. To ensure broad accessibility, they've set family-friendly prices at just 99 for single screens and 150 for multiplexes, with the same rates applying to these premieres. Bookings are live now, making it easy for movie buffs to catch an early glimpse.
This calculated premiere strategy carries risks- glowing word-of-mouth could propel a stellar opening day, drawing crowds to theaters, while any early negativity might dampen turnout. Yet, by prioritizing affordability and wide reach, the team is clearly betting on positive audience reactions to fuel a successful run.