Telugu Film Once a Disaster, Still Collecting Crores

The movie Orange was released in theatres in 2010 with very high expectations. It came right after the massive success of Magadheera, which made Ram Charan one of the biggest stars in Telugu cinema at a very young age. The film was also important because it was the third movie directed by Bhaskar after his blockbuster hits Bommarillu and Parugu.

Despite the strong combination, Orange failed badly at the box office during its original release. The movie became a huge commercial disaster. This result had a big impact on Ram Charan’s career choices. After Orange, he never accepted a full-length love story again. He became more careful while selecting scripts.

For director Bhaskar too, the film changed everything. After showing great promise with his first two films, his career slowly went downhill. The producer Nagababu also faced serious financial problems for a few years after the film’s release.

However, time changed the fate of Orange. Over the years, audiences slowly started appreciating the film. Its songs became extremely popular and today the movie is often praised for having one of the best audio albums in Telugu cinema. The emotions, visuals and music found a strong connection with younger audiences.

The real surprise came during its re-releases. The first re-release turned out to be a blockbuster. Later repeated re-releases continued to collect impressive amounts. Now, Orange 4K is creating history. Its longevity is truly sensational. Huge college crowds are coming to theatres even on working days. During the first two re-releases, theatres were packed, and the craze has not reduced at all.

Now the film has hit theatres for the fourth time, and the response is once again terrific. Advance bookings for Saturday and Sunday are very strong. The timing is perfect too. After Sankranthi, Orange has become the biggest crowd-puller and the ultimate weekend movie for Gen Z audiences.

In Hyderabad, all early morning shows in single-screen theatres are already housefull. Even after earning crores from earlier re-releases, this cult classic is now aiming to collect another crore plus. Without doubt, Orange 4K is the most celebrated re-release ever in Telugu cinema.