Paid Attacks on Vijay Deverakonda's "Kushi"?

Vijay Deverakonda's recent film, "Kushi," graced the screens on September 1st, creating quite a buzz in the film industry.

Update: 2023-09-03 14:48 GMT

Vijay Deverakonda's recent film, "Kushi," graced the screens on September 1st, creating quite a buzz in the film industry. Critics have showered it with positive reviews, highlighting its appeal as a family-oriented romantic entertainer. However, there seems to be a shadow of orchestrated negativity surrounding the film.

It's important to note that films of this genre typically face challenges in mass centers, where action-packed blockbusters often dominate. "Kushi" is no exception, experiencing a lukewarm response in these regions. Nevertheless, the movie is finding its footing in other territories, where it's gaining traction at the box office.

What's particularly intriguing is the concerted effort to tarnish the film's reputation. This becomes evident when examining its ratings on popular ticket booking platforms like Book My Show, where it surprisingly holds a modest 7-star rating. It appears that some individuals or groups have deliberately downvoted the film, awarding it 1-2-star ratings, which is considerably lower than the film's actual merits.

The motive behind this orchestrated negativity remains a mystery, but it's clear that someone is attempting to undermine the film's success through paid tactics. Moreover, "Kushi" has transcended regional boundaries with a pan-India release, catering to audiences in Telugu, Tamil, Hindi, Malayalam, and Kannada languages.

This multi-lingual approach is expected to broaden its reach and potentially offset the negativity that has been directed its way. "Kushi" faces challenges in certain regions, its positive critical acclaim and performance in non-mass territories suggest that it has the potential to be a success.

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