Ustaad US BO: What’s Happening With Pawan Kalyan Film?
Generally, when a big hero film is arriving in theatres, the deals and theatrical advances are settled many months in advance.;
Generally, when a big hero film is arriving in theatres, the deals and theatrical advances are settled many months in advance. But that’s not even remotely the case with Pawan Kalyan’s Ustaad Bhagat Singh as the film is going on a struggle at the United States box office.
The latest buzz around Ustaad Bhagat Singh has raised a few concerns in trade circles. With just four weeks left for release, the film’s overseas rights are reportedly still under discussion. At the same time, there are no visible signs of theatre bookings starting in key international markets.
For a big star film, especially one headlined by Pawan Kalyan in the lead, this is not considered an ideal situation at this stage. Typically, overseas distribution deals are closed well in advance, and theatre bookings begin at least a month before release to ensure smooth planning, promotions, and advance sales.
Delays in finalising overseas rights can impact marketing momentum and distributor confidence. Early bookings also help build hype among fans and give a clear indication of demand in international territories such as the US and Gulf markets, which are crucial for Telugu biggies.
However, industry observers note that last minute deals are not uncommon if negotiations are still ongoing. Sometimes, producers wait for better offers depending on market trends and competing releases.
As of now, there is no official clarification from the production team. With just weeks to go, trade analysts will closely watch how quickly these issues are resolved.