Meet the buzzing, deep pocketed producer of Tollywood!
The Telugu cinema industry is now buzzing with a deep pocketed producer and here’s a look into the story.;
The Telugu cinema industry is now buzzing with a deep pocketed producer and here’s a look into the story. Tollywood, DVV Danayya is being called the luckiest producer. Deals he made long ago, and good relationships he has maintained, are bringing him big rewards now.
One big example is with Rajamouli. Years ago, before Rajamouli became famous across India, he took an advance from only one producer Danayya. Because of that deal, Rajamouli made RRR. That movie became a huge success. It got an Oscar nomination and even won.
Danayya also worked with writer-director Trivikram, and together they made the movie OG with actor Pawan Kalyan. Not every film with Pawan Kalyan succeeds, but OG has created huge excitement.
Let’s look at the money OG has made. For non-theatrical rights (like streaming, audio, dubbed versions), Danayya sold OTT rights for ₹81 crore, audio for ₹16 crore, and Hindi dubbing for ₹16 crore totaling ₹113 crore.
For theatrical (cinema) rights: Andhra for ₹80 crore, Ceded for ₹23 crore, overseas for ₹13 crore, Nizam for ₹50 crore, Karnataka for ₹7 crore. That adds up to about ₹180 crore from theatres.
So far, OG has earned around ₹300 crore total. On the cost side, Pawan Kalyan’s pay is said to be about ₹70 crore, and with other actors, total talent cost may go up to ₹100 crore. Production costs are around ₹100 crore more.
Even with all the costs (including marketing and interest), Danayya’s profit looks very strong. Many believe he’s making profits similar to what he got from RRR. That is why many call DVV Danayya the luckiest producer in Tollywood today.