Official: Ram Charan onboard for Campa

Superstar Ram Charan is currently occupied with his upcoming film Peddi which is shooting rather quickly. In the meanwhile, he has signed a new brand endorsement, and this is with none other than leading and upcoming fizzy drink, Campa.

This collaboration marks a significant milestone in Campa's journey, which began with a successful debut in March 2023 and has quickly gained momentum across key markets. Since its launch, Campa has made waves in the beverage category with its bold identity and accessible offerings.

Now, with Ram Charan on board, Campa’s latest campaign, Campa Wali Zidd, takes this bond to the next level, aligning the brand with the unwavering persistence that drives the generation.

The heart of the campaign is a captivating new brand film featuring Ram Charan, not in a scripted role, but as himself. The narrative follows Charan’s journey as he overcomes both physical and mental barriers, showcasing his unparalleled focus and unwavering commitment.

With stunning cinematic visuals, stylized action, and authentic stunts performed by the actor himself, the film offers a raw, relatable portrayal of personal determination. The message is clear: success doesn’t come easy, but with persistence and grit, anything is possible.

The Campa Wali Zidd campaign will make its debut during the high-profile IPL season, reaching millions of viewers across the world.