Telugu YouTube Madness: Rs 1 Cr From 1 Song?

The Telugu YouTube space has been loaded with enormous Content library in the recent past with many independent songs and web series, starting to come out and generate huge revenue. This context, we are now discussing about this on particular song that has become a sensation and has generated substantial revenue.

One of the biggest viral hits in recent times is the folk-style song ‘Ranu Bombayki Ranu’. With a simple tune and minimal choreography, the song still packed the perfect energy to grab everyone’s attention. In just four months, it created a storm on YouTube, crossing a massive 400 million views

The song became so popular that even celebrities on Hindi TV shows were seen dancing to it. Its popularity spread across the country and even overseas. What’s more impressive is that the song earned nearly 1 crore rupees from YouTube views alone in just a few months. This financial detail was revealed by the composer and director of this song itself, so there is a lot of credibility attached to it.

Made with a rural folk touch, the song is a clear example of how simplicity can connect with the masses and generate crores in revenue. The tune was composed by Kalyan Keys, lyrics were written by Ramu Rathod, and it was sung by Prabha along with Ramu. Prabha also sang the hit song “O Pilaga”.

It is great to note that Telugu YouTubers are generating such a normal revenue from Independence songs which are having a cultural impact on the Indian entertainment industry.