Biggest Blockbuster In Recent Years, But Netflix Silent?
While it is expected that the film would release on Netflix tonight, the OTT platform is strangely silent above the same.;
One of the biggest blockbusters in Indian cinema in recent years happens to be Dhurandhar, which has Ranveer Singh in the main role and the highest grossing single part Hindi film till date. While it is expected that the film would release on Netflix tonight, the OTT platform is strangely silent above the same.
Despite emerging as one of the biggest box office successes in recent times, Dhurandhar’s OTT release has taken an unexpectedly quiet turn. Netflix, which is expected to stream the film, has not made any official announcement so far. This silence is surprising, especially considering the film’s strong theatrical performance and the usual promotional push that accompanies high profile digital premieres.
Industry reports and media buzz have been suggesting that Dhurandhar could make its OTT debut as early as tonight.
However, Netflix has neither listed the film under its “Coming Soon” section nor shared any promotional material across its official social media platforms. For a film that generated massive hype in theatres, this lack of clarity has left fans and trade circles puzzled.
One possible reason for the muted approach could be the film’s continued box office momentum. Streaming platforms sometimes avoid heavy promotion to ensure that theatrical collections are not affected. Another possibility is a surprise release strategy, where the film appears on the platform without prior announcements to create instant buzz.