Samantha Prabhu Becomes Co-Founder of Secret Alchemist Brand!

Samantha Prabhu has officially joined Secret Alchemist as a co-founder, marking a significant step in her career beyond acting. The announcement comes alongside the brand's successful seed funding round, which raised $500,000, primarily led by Inflection Point Ventures (IPV). Secret Alchemist is a holistic aromatherapy-based wellness brand focused on making aromatherapy accessible through a range of personal care products, including essential oils, creams, mists, and shower gels.

With her deep connection to wellness and personal experience with aromatherapy, Samantha's involvement aligns perfectly with the brand's mission. The funds raised will be utilized to enhance marketing efforts, expand product offerings, and increase brand awareness. Co-founders Ankita Thadani and Akash Valia aim to redefine personal care by promoting natural and sustainable products that encourage well-being. Samantha's influence in the South Indian market is expected to significantly boost the brand's reach and impact.

Samantha shared her personal journey with aromatherapy, highlighting how it provided comfort and healing during her treatment abroad. She expressed her desire to share the benefits of essential oils with a broader audience after experiencing their positive effects firsthand. Her commitment to the brand goes beyond mere investment; she emphasizes the importance of natural remedies in achieving true well-being.

As Secret Alchemist prepares for growth in the competitive personal care market, valued at approximately $31.5 billion in India, Samantha’s role as co-founder is poised to make a substantial impact. The brand aims to tap into the increasing demand for wellness-focused products while educating consumers about the transformative properties of essential oils. With this strategic partnership, Secret Alchemist is set to become a key player in the direct-to-consumer body care segment.