Sankranthi 2026: Producers Hoping on Hikes!

Sankranthi 2026 is nearly upon us as the festive spirit will be returning in a matter of few days. In this context, the producers of upcoming Sankranthi films are pinning hopes on ticket price hikes and let’s have a look into the same.

With the Sankranthi festival season approaching, producers of major Telugu films are hopeful that ticket prices will be increased to boost their box office earnings.

Sankranthi is traditionally one of the most profitable periods for Telugu cinema, as families and fans throng theatres to enjoy big star releases during the holiday break. This year too, several high budget films featuring popular actors are lined up, raising expectations within the film industry.

Producers believe that higher ticket prices are justified due to the massive investments involved in making these films.

Rising production costs, expensive promotional campaigns, and increased remuneration for stars have put significant financial pressure on filmmakers. A temporary hike in ticket prices, especially during the opening days, is seen as a way to recover costs faster and ensure profitability.

There is also strong confidence that audiences will be willing to pay extra, given the festive mood and the excitement surrounding these releases. However, some sections of the audience remain cautious, as frequent price hikes can discourage family viewers and repeat visits.

The final decision on ticket price revisions depends on government approvals and theatre owners. As the festival draws closer, the industry is keenly waiting to see whether higher ticket prices will be allowed and how audiences will respond at the box office during this crucial season.