What Now! OTT Release Before Theatrical Release!

Generally, the standard practice for film releases in the global market is that a film will first release in theatres, and once it is done with the theatre run, it would be arriving later on OTT. But now something extremely different is happening.

According to the latest development, Hollywood dis preparing a new model for OTT and the business, which is becoming a major topic of discussion.

The upcoming outing from the Spiderman franchise, Brand new day will be getting one sensational experience regarding the film. The observation is that this film will arrive early on OTT than in theatres.

Apparently, the Amazon prime subscribers in the United States will be able to watch this new film from this Spiderman franchise, even before its theatrical release World.

This film is preparing for its worldwide theatrical release on July 31, which is the scheduled plan for arrival. But interestingly, enough, Amazon prime video has found such a deal with the makers of this film that it will be streaming on Amazon prime in the United States from July 29 itself.

What this would essentially mean that this big Hollywood film will be releasing first on OTT and then release in theatres after two days. This is one of the most interesting mechanisms for any film till now.

This could start a new trend in global cinema, as we could be witnessing history being written as this is the first time that a big Hollywood film would be releasing first in OTT and then in theatres.