New Releases: Holi Helped, But Semi-Final Gave Blow
Though the 3-week old movies already lost their steam at the Box Office, many are wondering how Sree Vishnu’s film is actually performing at the Box Office.;
Last week we saw movies like Sree Vishnu’s Vishnu Vinyasam released, while the likes of Valentine's Day releases like Hey Balwant and Couple Friendly are still in theatres. Though the 3-week old movies already lost their steam at the Box Office, many are wondering how Sree Vishnu’s film is actually performing at the Box Office.
If we look at ticketing sites to check the performances of Telugu movies, the likes of Vishnu Vinyasam saw almost 8K tickets booked till the evening on Wednesday, due to the Holi Holiday. But the South Africa and New Zealand T20 World Cup semifinal saw a lot of people glued to TV screens rather than coming to theatres. Even on Thursday, the dip will be higher with the India and England semi-final match, say trade pundits.
Despite films getting some good openings in the first three days of release, they are surely failing to click from the first Monday in recent times. However, if there’s a holiday here and there, that’s working in their favour. Though Holi helped the Sree Vishnu starrer, this Friday, his other film “Mrityunjay” is hitting cinemas, and that might surely eat away into the revenues.