Varanasi Promotions: A Clever Hack By Rajamouli

These days, many folks complain that legendary director SS Rajamouli is promoting “Varanasi” big time only in Hollywood media, but not in India or the Telugu states. But if we look at the movie's promotional patterns, one thing is for sure: Rajamouli has created a clever hack that will make the film a talking point for two reasons.

Apparently, all the star cast of the film reveals that Rajamouli is a tough task master, and Mahesh Babu plays Rudra in the movie, which was revealed in the glimpse itself. Other than talking about the elements we have seen in the glimpse, Rajamouli’s team hasn’t revealed anything about the movie so far in terms of story. When Varanasi set pics leaked, they stated that the Varanasi set will be huge in the movie. When a movie is named Varanasi, why would there not be anything related to Varanasi in the movie? So what’s so special about that revelation?

All these days, Rajamouli is telling people only the things they could easily decode from the promotional materials. That’s the clever hack. Telling the audience what they already know and what they could easily know is an intelligent way of promoting a film. Because when the trailer lands, everything they see will be new, and that will stun them.

However, will Rajamouli reach the release deadline of April 2027 is the biggest question now as never he met the deadlines earlier.