Sithara Entertainments Adopts Smart Promotion Strategy

Sithara Entertainments has been following a smart promotional trend in recent years. The production house has understood that the presence of popular stars adds more attention and excitement to film events. They are inviting actors who will soon work with them, even if those stars are not directly related to the film being promoted. This creates curiosity among fans and promotes both the current film and future collaborations.

A recent example is director Venky Atluri. Although he is not part of the movie Kotha Lokah, Sithara Entertainments who presented the film in Telugu invited him to one of the film’s events. Later, he also joined Naga Vamsi and Ravi Teja in interviews during the promotions of Mass Jathara bankrolled by Naga Vamshi. Fans and media noticed this pattern. Venky Atluri is doing a film with Suriya under Sithara Entertainments, which shows why the production house is making these early promotional plans.

Now, Sithara Entertainments has taken this idea to the next level. For the grand pre-release event of Mass Jathara, they invited the one and only Suriya. His presence is going to make the celebration even bigger. This event is scheduled to take place at JRC Conventions, Hyderabad, from 5:30 PM onwards. The production house shared this news with a tagline, “The celebration just got BIGGER!” This already created huge excitement among fans across social media.

Mass Jathara stars Mass Maharaja Ravi Teja and Sreeleela in the lead roles. The film is directed by Bhanu Bogavarapu and produced by Naga Vamsi and Sai Soujanya under Sithara Entertainments and Fortune Four Cinemas. Music is composed by Bheems Ceciroleo, and the team includes well-known talents such as cinematographer Vidhu Ayyanna and editor Navin Nooli. The film is set to release worldwide on October 31.

Bringing Suriya to this event clearly shows Sithara Entertainments’ long-term planning and promotional vision. They are building strong connections with stars who are part of their upcoming movies which helps both current film promotions and their brand image. This is not the first time, production house followed this trend but this strategy is turning each event into a major star-filled celebration creating more buzz among audiences and raising expectations for their future projects.