Tollywood’s Best Bet: Only Mid Range Films
The recent trend has been indicating that Tollywood has been mostly moving towards pan Indian films which require massive budgets.
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Though the success rate is low, it needs to be said that Tollywood is one of the best performing industries across the country when it comes to sheer volume of film production and subsequence theatrical returns. However, the recent trend has been indicating that Tollywood has been mostly moving towards pan Indian films which require massive budgets.
But the secret lying in making medium budget films with better planning and execution.
If we look at the recent past films like Tilly Square, Lucky Bhaskar and Sankranthi Ki Vasthunnam are the ones that have tasted substantial success. All of these films have made multiple times more revenue than what was invested on them.
Right from the producer to the distributor and exhibitor everyone associated with these films made a huge amount of money, and they are super happy with the theatrical returns. The best thing about this is that the exposure to losses is also very low when compared to pan India films.
When it comes to Pan Indian films, the investments are super strong and leave the distributors and buyers at a huge exposure of massive losses. If the film succeeded, they end up making marginal profits, but if it fails, the losses are substantial, as was seen in the case of Radhe Shyam and Game Changer.
Considering the shift in the paradigm of Tollywood, it could perhaps be argued that producers are more inclined towards medium budget films than pan Indian films these days.
Instead of spending hundreds of crores on pan Indian films and staying at risk of losses. It is a far better option to make medium budget films and market them appropriately and then get benefited from the box office run.
This appears to be the Moto for several Tollywood producers, including Naga Vamsi, Dil Raju, and others. This could soon be initiating a new production of films in Tollywood henceforth.