Need Of The Hour: Humour In Films, Not Promotions!

When a film establishes a successful formula that works wonderfully at the box office, then we expect all other films to take a similar person. This has been the standard operating procedure in the Telugu film industry as we see multiple films, taking the same path after one single film works miraculously at the box office.

Earlier, this positive example was set in motion by Anil Ravipudi for his Sankranthi entertainer Sankranthi ki Vasthunnam. Right from the Content aligned with the comedy question in the film to the humorous promotional videos and Instagram reels every aspect of this film worked out.

However, this formula was nearly replicated by another Telugu film that has just released. After an intense promotional campaign, the makers of this film focused a lot on getting the humorous question absolutely right in the promotional campaign.

The reels and also the promotional material associated with the film were loaded with fun content, and there was a lot to look forward to. It appeared that they make, and the director himself were looking to replicate the kind of enigma created by Anil Ravipudi for Sankranthi ki Vasthunnam.

But the issue is that the actual content in the film that matters, the most did not have adequate comedy quotient, or fun factor. It turned out to be that the makers had invested their efforts on the comedy in the promotional material rather than actual content in the film.

While it is understandable that the promotions were entirely revolving around the comedy formula that was set in motion by the Sankranthi ki Vasthunnam vibe; the actual matter in the film turned out to be lacking.