Why Is Rajamouli Not Making Much Noise?

SS Rajamouli is known for making huge noise around his films. From the first announcement to the release, his movies usually get strong attention through posters, glimpses, songs, interviews and other promotional activities. This promotional style has also played an important role in creating huge expectations for his films.

Now, everyone is wondering why the promotions of Varanasi starring Mahesh Babu are not moving at the same speed.

Varanasi is one of the most awaited Indian films. The movie has Mahesh Babu in the lead role, while Priyanka Chopra and Prithviraj Sukumaran are also part of the project. But so far, the team has revealed only limited information about the film. The first look and the looks of the lead actors have been released. A glimpse was also released earlier and received a lot of attention. Some behind the scenes pictures have also appeared online.

Still, fans feel that there is not enough official promotional content. Usually Rajamouli slowly increases the excitement around his movies by giving audiences something new at regular intervals. A song, character poster, teaser or another special update can keep fans talking about the film. But this time, there has been a noticeable gap between the updates.

The biggest surprise is that the shooting has already progressed significantly, but the makers have not revealed much about the story or the world of Varanasi. Even Mahesh Babu fans are eagerly waiting for more details. There was also no major promotional surprise around Mahesh Babu's birthday.

However silence may be part of Rajamouli's strategy. Since Varanasi is a massive project, the director may be planning a much bigger promotional campaign after the technical work reaches an important stage. Reports and industry talk suggest that the main promotions could begin towards the end of the year.

The makers may also want to avoid revealing too much before the official campaign begins. Varanasi still has around six months before its theatrical release. So, the real promotional storm may be yet to begin.

Meanwhile many are waiting to have back to back updates and promotional content for Varanasi as now it is one the films that has very high craze. Also this film plays a key role in Mahesh Babu Pan India craze as until now the actor hasn't acted in any Pan India film.