Absolute Madness of Varanasi In USA: What's Happening?

It is already known that Mahesh Babu and Rajamouli are collaborating for one of the biggest projects in India cinema in the form of Varanasi. While this project is in the production stage, now it is being established that a lot of emphasis is placed on the United States release of this film.

Varanasi is gearing up for an exceptionally wide release across the United States, with plans to open in nearly 2,000 theaters. This scale places the film in the same league as Parasite, the Oscar winning South Korean sensation that proved non English cinema can achieve both critical acclaim and commercial success in the American market.

For an original film that is not driven by an established Hollywood franchise, securing such a large theatrical footprint is a significant achievement.

Traditionally, non English films have struggled to obtain expansive releases in the U.S., often starting in select cities before gradually expanding based on audience response.

However, the strategy for Varanasi signals strong confidence from distributors, suggesting they believe the film has the potential to connect with a broad and diverse audience from day one.

Industry observers see this move as part of a growing shift in viewing habits, where language is becoming less of a barrier thanks to subtitles, streaming exposure, and increasing curiosity toward global storytelling.

If the film manages to convert this reach into solid box office numbers, it could further strengthen the position of international cinema in North America and open doors for more large scale releases of original, non English films in the future.