Vetrimaaran Makes Key Comments On Tamil Heroes' Remunerations!

It is quite common to see star heroes charge huge amounts of money as remuneration for their movies. After the pandemic, the stars turned out to be the huge pulling factor while medium and small films suffered to bring the audience. Also, the OTT platforms started giving huge money to filmmakers in order to by the digital rights and this enabled the stars to demand more money from the producers.

Acclaimed director Vetrimaaran recently spoke about it during a roundtable interview. He said, “It is not the theatrical box office that is failing, it is the inflation created by the OTT platforms that is failing. See, they barged in during pandemic times and said, 'We'll pay Rs 120 crore for Rajinikanth and Vijay's films, you make it'. Then, the budgets became bigger, the salaries became bigger. Within a few months, they realised that it is not sustainable. Now, they're saying, 'We can't give that much'. But producers have gotten used to making bigger films, and actors have gotten used to taking bigger salaries. What to do now?”

Adding to it, he said, “The film's lifetime number just in Tamil Nadu is going to be twice the budget. Box office is there, but we need to realign ourselves… We need to directly address the theatrical audience, like we used to, and not the OTT audience.” Talking about self-censorship from OTT platforms, he said, “They don't want to show people eating beef, they say this community will get offended, that religion will be offended. They used to be paymasters, so their demands were also more. I might as well stay back.”