Vijay Deverakonda Is Not Betting Only on Films

Vijay Deverakonda is not only focusing on films. Like many successful heroes, he is also building his own business world. The actor has now entered the skincare market with a new brand called UNHYPE.

Vijay announced UNHYPE through his social media. The brand aims to offer simple skincare products without unnecessary hype. It is mainly planned for young Indian customers and focuses on common skincare needs.

According to the brand’s official information, Vijay Deverakonda is a co-founder of UNHYPE. He was also directly involved in developing the products. The actor reportedly spent around nine months testing the products and working on their formulations before the brand was launched.

The first range of UNHYPE products focuses on skincare concerns such as acne and brightening. The brand is also trying to keep the products simple and easy to use. Its prices are aimed at both students and working people.

With UNHYPE, Vijay is trying to build a business that has a strong connection with the younger generation. His image and popularity among young audiences could help the brand reach more customers.

This is not Vijay Deverakonda’s first step into business. He earlier launched Rowdy Wear, his own fashion brand. Rowdy became popular among his fans and young customers. His fashion business helped him create an identity outside the cinema industry.

Now, with UNHYPE, Vijay is entering a completely different market. From clothes to skincare, he is slowly building his identity as an entrepreneur along with being an actor.

Today, many film stars are exploring businesses instead of depending only on movie opportunities. Vijay Deverakonda also appears to be following this path. His aim seems to be creating brands that connect with his personal style and his young fan base.

Meanwhile, Vijay is busy with his upcoming movie Ranabaali. The film is scheduled to release in theatres on October 16. Fans are now waiting to see both his new movie and his new business journey.