One Crore Rupees, 100 Families: Vijay Deverakonda's Gift of 'Kushi'

"Kushi," starring the dynamic duo Vijay Devarakonda and Samantha, has taken the industry by storm, receiving an overwhelmingly positive response from audiences. Directed by the talented Shiva Nirvana and produced by Mythri Movie Makers, the movie not only captivated hearts but also etched a significant milestone in Vijay Deverakonda's career as it emerged as his biggest opener to date

Furthermore, it continues to perform impressively at the box office, solidifying its status as a cinematic triumph. To commemorate this remarkable success, the film's makers orchestrated a grand celebration in the picturesque city of Vizag.

During this extravagant event, Vijay Deverakonda made a heartwarming announcement that has further endeared him to his fans. He expressed his immense gratitude by pledging to donate a whopping one crore rupees to benefit 100 deserving families in need.

Vijay's altruistic gesture, known as the #SpreadingKushi initiative, is a testament to his commitment to giving back to society. He stated, "I am giving one crore rupees from my remuneration and from 'Kushi's' earnings to you, my family, to share my happiness.

Soon, I will select one hundred families and provide each family with a check of one lakh rupees. I will post a 'Spreading Kushi' form on my social media. I am delighted that the money I give will assist you with rent and fees." This act of generosity is not the first of its kind from Vijay Deverakonda, as he has previously undertaken innovative charity events that set him apart as a socially conscious and compassionate superstar.