Iddarammayilatho rock steady at BO

Update: 2013-06-11 15:39 GMT
The negative reviews from critics and the mixed response from the movie buffs have no impact on the collections of Iddarammayilatho what-so-ever. The stylish entertainer is still holding strong in all the territories in the second week and haven't showed any decline even on week days.

As per the trade, Iddarammayilatho has raked in Rs 40 crores in just 10 days and still counting. By the end of its total run, it might land in the Rs 50 crore club as well. The film is running in A centers with packed houses in most of the areas and the reports in B & C were more than satisfactory. Thanks to the solid fan following of Mega family!

Allu Arjun scored successive hits (Julayi, Iddarammayilatho) after delivering a streak of flops like Varudu and Badrinath. Iddarammayilatho is also the second consecutive success for the Megas in 2013. Ram Charan opened the count with 'Nayak' in the beginning of the year. A bunch of films from the Mega family will be hitting the screens in the second half of 2013. While Charan's Yevadu and Thoofan releases in July & September, Pawan's Atharintiki Daredi hits the screens on August 7th, Sai Dharam Tej's Rey and an untitled film are gearing up for release and Allu Sirish's Kotha Janta would be in theatres by October.
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