India's ODI & T20 skipper MS Dhoni, who is continuing his domination in the endorsement world inspite of Virat Kohli's superstar status, has been cheated to the tune of Rs 20 crore by an Australian Sports Company.
Spartan Sports struck a deal with Dhoni for the royalty clause on his bat in December 2013 and it owes him more than Rs 20 crore. This Sporting Gear & Equipment Company stopped making payments after four installments.
Rhiti Sports which manages Dhoni's endorsements told the deal might be terminated as Spartan boss Sharma didn't respond to repeated calls and messages. Legal Action would be taken against the Australian-based company.
Spartan Sports have Sir Viv Richards, Chris Gayle, Michael Clarke, Mitchell Johnson and Eoin Morgan as its brand ambassadors.
Dhoni endorses not less than 15 brands currently and his brand value is over Rs 100 crore.
Spartan Sports struck a deal with Dhoni for the royalty clause on his bat in December 2013 and it owes him more than Rs 20 crore. This Sporting Gear & Equipment Company stopped making payments after four installments.
Rhiti Sports which manages Dhoni's endorsements told the deal might be terminated as Spartan boss Sharma didn't respond to repeated calls and messages. Legal Action would be taken against the Australian-based company.
Spartan Sports have Sir Viv Richards, Chris Gayle, Michael Clarke, Mitchell Johnson and Eoin Morgan as its brand ambassadors.
Dhoni endorses not less than 15 brands currently and his brand value is over Rs 100 crore.