Virat Kohli ranked most valuable celebrity for the fourth consecutive year
An industry ranking has declared Indian skipper Virat Kohli as the most valuable celebrity for the year 2020 with a brand value of USD 237.7 million. He was ranked as a valuable celebrity for four years in a row.
The ongoing Covid-19 pandemic didn't impact Virat Kohli's brand value in 2020 and his value stood rock solid. Bollywood Khiladi, Akshay Kumar has been ranked the second most valuable celebrity with USD 118.9 million, followed by Ranveer Singh with USD 102.9 million. The duo retained their respective positions.
To rank the celebrities based on their brand value, parameters like product endorsement portfolio, social media presence, and the impact of the Covid-19 virus on the brand value and endorsements were taken into considerations.
Virat Kohli, Akshay Kumar, Ranveer Singh, King Khan Shah Rukh Khan, and leading Bollywood town Deepika Padukone stood in the top five places in brand value as per the study.
With the celebrities spending time on social media during the lockdown period, the rankings of Bollywood celebrities and cricketers have improved. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma ranked 6th, 15th, and 17th in the list in social media presence.
The ongoing Covid-19 pandemic didn't impact Virat Kohli's brand value in 2020 and his value stood rock solid. Bollywood Khiladi, Akshay Kumar has been ranked the second most valuable celebrity with USD 118.9 million, followed by Ranveer Singh with USD 102.9 million. The duo retained their respective positions.
To rank the celebrities based on their brand value, parameters like product endorsement portfolio, social media presence, and the impact of the Covid-19 virus on the brand value and endorsements were taken into considerations.
Virat Kohli, Akshay Kumar, Ranveer Singh, King Khan Shah Rukh Khan, and leading Bollywood town Deepika Padukone stood in the top five places in brand value as per the study.
With the celebrities spending time on social media during the lockdown period, the rankings of Bollywood celebrities and cricketers have improved. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma ranked 6th, 15th, and 17th in the list in social media presence.