Young Hero minimum-guarantee talk

Update: 2013-11-07 12:48 GMT
Seems like successive failures have forced hero Ram to choose a safe path rather than experimenting. That's the reason behind his decision to do a light-hearted entertainer and a remake film (Bollywood film Bol Bachchan) after duds like Endukante Premanta and Ongole Gitta.

Ram feels Masala is a minimum-guarantee flick as it is a laugh riot. Telugu audience are entertainment seekers, so the struggling hero might score a much-need hit in this attempt.

The theatrical trailer of 'Masala' has been received very well by the audience, especially the one-liners of Venky were highly entertaining. The songs have been picturized in an appealing manner and promotional campaign with 'Viva' team is generating enough buzz.

'Masala' has been cleared by the Censor Board with a clean U certificate. This remake is gearing up for a Worldwide release on November 14th.
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