Instagram Algorithm: Indian Politics Will Change?

For a long time now, Instagram has been one of the most used social media platforms, not just in India, but also across the globe. We have arrived at a point where is able to decide the outcome of several political events at a large capacity.

For instance, we have the recent students protest in Delhi, which was almost entirely dictated by the Instagram spread. The reels and video content that was shared on Instagram, created a large public discourse, which helped the protest in the first place.

But even as of today, people tend to take Instagram reels and influencers for granted, yet look at the average time users spend daily.

Most of the Indian Politicians don’t even realize what Percentage of people in the country are addicted to this app. They learn politics, lean toward ideologies, form opinions and consume narratives unknowingly, users fall for this content.

Instagram is a liberal platform that credits creators with free and open ideas. It is designed to benefit the weak, the powerless and those who question.

There is no conspiracy or bias as the algorithm always promotes engaging content. So Instagram has essentially become a platform that could potentially dictate the outcome of the Indian politics as well.

In fact, the cockroach party was able to gain significant ground at the foundational level, almost entirely due to the Instagram presence and the narrative that they built here. If this is the power of Instagram already, then one can only wonder what would be happening in the next couple of years as India is preparing for the 2029 election.