Where Is AI Taking the Lives of Heroes and Heroines?

Artificial Intelligence has become a big part of our daily lives. It can create amazing pictures, videos and other content within minutes. But the same technology is also creating serious problems, especially for film celebrities.

The latest example is the AI-morphed video related to the popular Chuttamalle song featuring Jr NTR and Janhvi Kapoor. A manipulated version of the video has been circulating on social media. The content is of little degrading. Jr NTR reacted strongly and said that he would take legal action against the people who created and circulated it.

NTR strongly reacted to the incident and warned those responsible.

"To the scumbags behind this morphed Chuttamalle video, I will not spare any of you. I will take every possible legal action against those who created it and those who are spreading it." He further described the content as "Disgusting, Sick and Shameless."

NTR also said, "In a land that worships women as mothers and goddesses, where 'Matrudevo Bhava' is not just a phrase but a part of our culture, some people have fallen so low that they are using AI to disrespect a woman in the most degrading way possible.”

This incident raises an important question. How can people know what is real and what is fake in the age of AI?

Earlier, if a celebrity appeared in a video, people generally believed that the video was real. Today, that is no longer always possible. Faces, voices and entire scenes can be digitally changed. A person can be shown doing something that they never actually did.

For heroes and heroines, this can become a serious personal and professional problem. Their pictures and videos are easily available online, making it possible for others to misuse their identity. Once a fake video becomes viral, stopping its spread can be extremely difficult.

The biggest problem is that many people share such content without checking whether it is genuine. Some may even share it simply because it is trending. But every share can help the fake content reach more people.

This issue is not limited to celebrities. Today it may happen to an actor, but tomorrow it could happen to an ordinary person. Indian authorities have also acknowledged the risks from AI-generated deepfakes and have marked legal provisions dealing with impersonation, privacy violations and obscene or sexually explicit content.

The answer is not to stop AI. AI can be extremely useful when used responsibly. The need of the hour is to use the technology carefully, verify suspicious content and avoid sharing harmful material.