PVR Inox Partners with BCCI to Screen IPL Matches in Theaters

PVR Inox has announced a collaboration with the Board of Control for Cricket in India (BCCI) to showcase IPL matches in theaters, offering fans a stadium-like viewing experience. Starting from March 22nd, the initiative will cover over 30 cities across India, including major metropolitan areas and extending to Tier-2 and Tier-3 cities. The partnership aims to broadcast the IPL opening ceremony and continue with weekend matches and playoffs.

Gautam Dutta, CEO of Revenue and Operations at PVR Inox, shared his enthusiasm for the venture, emphasizing the fusion of cricket and cinema. He mentioned the favorable reception of last year's screenings as a key factor in repeating the offering, striving to deliver a top-notch experience. Dutta highlighted the intention to replicate the stadium atmosphere through superior visual and sound quality combined with comfortable seating.

The screenings will span across numerous states, featuring Maharashtra, Gujarat, West Bengal, Rajasthan, and regions in South India. PVR Inox aims to bring the excitement of live cricket matches to fans who prefer the comfort and ambiance of a movie theater. However, the schedule for screenings might differ from one city to another. Fans interested in this unique viewing experience are encouraged to contact PVR Inox directly or check their official app for the most up-to-date information regarding match screenings.

In conclusion, the partnership between PVR Inox and the BCCI to broadcast IPL matches in theaters represents a novel approach to sports viewing in India. By expanding the availability of live cricket matches to a wider audience, the initiative not only enhances fan engagement but also bridges the gap between cinema and sports entertainment.