Are Only Reels Building Vijay’s Political Image?

Tamil actor-turned-politician Vijay has been getting huge attention on social media. His political party, Tamilaga Vettri Kazhagam (TVK), has built a growing digital presence, while several Instagram and other social media accounts are regularly posting videos about him.

A recent report from trusted sources says that some influencers have been approached for paid promotional content related to Vijay. According to the report, payments discussed with some influencers ranged from ₹50,000 to ₹1 lakh for promotional reels and stories. However, the report also makes it clear that not every Vijay-related video on social media is necessarily paid.

Social media has become an important platform for political communication. Supporters can quickly share videos, speeches and achievements. At the same time, misleading claims can also spread easily when users do not check the original source.

The report highlights several videos that allegedly make claims about Vijay's decisions as Tamil Nadu Chief Minister. Some of these claims have been questioned, while others present Vijay as a strong leader who can bring major changes.

Another major trend is the effort to present Vijay as a possible national political leader. Reels and vox-pop videos from states outside Tamil Nadu have featured people speaking about Vijay and, in some cases, discussing him as a future Prime Minister.

This has created an interesting situation. Many people outside Tamil Nadu know Vijay mainly because of his successful film career. For younger audiences in North India and other regions, his identity as an actor may be more familiar than his political work.

The report also discusses the role of fan clubs and digital networks. Vijay has a very large fan base, and supporters can help spread content quickly through Instagram, WhatsApp, Facebook, X and other platforms.

There are also social media pages connected to TVK that use the names of different Indian states. According to the report, several of these pages became active or were renamed during 2026.

TVK spokesperson Felix Gerald has denied that the party is officially running such promotional activities outside Tamil Nadu. He said Vijay's popularity naturally encourages creators to use his name and party-related hashtags because such content receives views.

The growing online campaign around Vijay shows how social media can influence the public image of a political leader. Whether the content comes from paid promotions, fan groups or independent creators, users still need to verify political claims before believing or sharing them.