No Award, Only Reward: Heroine’s Father Signals

There was a time when awards meant validation, respect, and appreciation of work. Today, they have no value at all, as many want just the reward (money) to appear at an award show, but not an award. Here’s a classic example of what is happening with many starlets.

She’s a top heroine who has already worked with almost every major Telugu star and is now focusing more on Bollywood and other industries, with her glamorous treats. Of course, but it’s Tollywood that gave her the career and the stardom she’s enjoying now. A year ago, an interesting incident happened behind the scenes when an awards event organiser tried to bring her back to Hyderabad. The organisers reached out with a standard request to her, saying, " Please attend the event, receive an award, and add star value to the night.

Do you know what the response from her father, who actually takes care of her scheduling, payments, and other business stuff? “Our house is already full of awards. Instead of giving another award, give us payment,” is what he said. That’s not just a rejection, but a statement, demanding that they chase only money, but nothing else. Of course, for years, the actress chased only money from Tollywood, and our producers obliged to that as long as they thought that her presence would help the film. Now that they are not running after her, it looks like her father wants to cash in on every single knock that comes on their door.

Guess what, while Award shows today are fighting for credibility, Audiences question the integrity of the awards given. At this time, stars want just practical gains but not anything related to art or art’s advancement.