Opinion: Aditya Dhar Is Winning Marks For This Reason

Director Aditya Dhar is the most talked about in India right now, after releasing two parts of Dhurandhar in just 3 months gap, and the films clocking nearly ₹3000 crores gross in such a short time. While the film and its aspects are for another day to discuss, right now, the director is being discussed for another interesting aspect of how he kept those movies on the tongues of everyone, without actually promoting it through the traditional ways.

At a time when the likes of Rajamouli called the whole of Hollywood reporters to visit the sets of Varanasi, and then hosted them during the glimpse launch event, Aditya hasn’t even held a press meet with the media for Dhurandhar and Dhurandhar 2. At the same time, the makers of Ramayana also flew down media from various states to Mumbai to showcase the movie’s trailer. Many are wondering why filmmakers are not letting the trailer/teaser speak like how Aditya Dhar did. That’s the reason the Dhurandhar maker wins marks.

At the same time, not all films might work out like “Dhurandhar” without doing any promotions. To make the likes of Baahubali 2 and RRR click with the global audience, Rajamouli has gone from corner to corner of the world to promote them. Even big Bollywood films are also promoted in the same way by the producers, actors and other technicians in order to win the attention of the audience, thus to convert them into tickets.