Allu Arjun’s Film Sets Benchmark: Locks ₹600 Cr Deal

The buzz around Icon Star Allu Arjun and star director Atlee’s first-ever collaboration keeps intensifying each passing day as they are busy carving out some terrific VFX-based sequences for the movie. With Sun TV bosses pouring in more than ₹1000 crore budget for this film, here comes an interesting update regarding the sales of the film.

Already, the announcement video that came for this project, featuring Allu Arjun visiting some top-notch VFX facilities in Canada and the USA, has garnered immense attention. While the film’s shooting is happening in Mumbai and Hyderabad, right now the word is spelling out that OTT giant Netflix has already bagged the movie’s digital streaming rights.

Reportedly, Netflix is likely to acquire the all-language digital rights of Allu Arjun, Atlee's film for a staggering ₹600 crores, which would be the highest-ever OTT deal for an Indian film. If finalised, this agreement would rewrite the records and underline the massive confidence platforms have in Allu Arjun, after his Pushpa 2 delivered an earth-shattering success at the Box Office.

Also, the film has a stellar star-cast, including the likes of Deepika Padukone and other leading actors of the country, to give it a perfect pan-India appeal.