Is Allu Arjun Starting New Payment Trend In India?

It is an established fact that Allu Arjun is one of the biggest superstar in Indian cinema by a comfortable margin. In this context, he has reported something very different with regard to the payment and remuneration policies. Allu Arjun is reportedly reshaping the pay structure in Indian cinema by adopting a percentage based remuneration model instead of a fixed salary.

For Pushpa 2, the actor is said to have taken around 27 percent of the film’s overall business, which is estimated at nearly Rs 1000 crore. This deal would place his earnings close to Rs 270 crore, making it one of the biggest paychecks ever for an Indian actor.

Industry observers believe this approach reflects the growing power of bankable stars who can guarantee massive theatrical openings, strong pre release business, and global attention. By linking pay directly to a film’s scale and revenue potential, the model reduces upfront financial pressure on producers while allowing actors to benefit from blockbuster success.

Reports also suggest that Allu Arjun is continuing the same strategy for his upcoming film with director Atlee, where he is expected to secure a share between 27 and 30 percent. If true, this could further strengthen the shift toward profit linked compensation in big budget films.

Trade analysts say such deals could inspire other top stars to negotiate similar arrangements, gradually changing how remuneration is structured in the industry. However, the success of this model will largely depend on consistent box office performance and the actor’s ability to pull crowds worldwide. It appears that Allu Arjun might be inspiring other top heroes also to work accordingly in the near future, when it comes to payment structures.