Allu Arjun Showcases His Immense Brand Value!

Icon Star Allu Arjun is truly becoming an Icon in the Indian film industry by increasing his brand value with each and every film. His journey started with 'Gangotri' and he has reached pan-Indian level with 'Pushpa'. He became the first Telugu hero to win a National Award which shows his true dedication and immense hard work. He is showing his versatility by picking up a variety of roles and proving to everyone that he is the best in business.

He created a huge trend all over the nation with 'Pushpa: The Rise'. The second part is making huge business and it is bigger than money made by some of the biggest stars in the North. It is a proud moment for the entire Tollywood and the rights of 'Pushpa: The Rule' was sold for a whopping 200 crores to Hindi distributor Anil Tadani.

Prabhas is known as the biggest pan-Indian star and the pre-release business of his movies were never this big in the North. Allu Arjun is creating a sensation in Hindi with such huge money. Sources say that the digital rights of this film were sold for a massive 250 crores to a popular OTT platform. This is the biggest deal for any Indian film and none of the other star heroes' films were sold for a huge rate. It is an all-time record and it used to be in the name of 'RRR' previously. Allu Arjun beats the record set by Rajamouli's film and experts claim that Bunny's brand value is more than many stars.

Rajamouli's name is the only thing that used to create a huge buzz in North India till date. But Allu Arjun proved his stamina at the Indian box office without even working with Rajamouli. He turned into the hero with the most brand value. The theatrical and digital rights of 'Pushpa: The Rule' went for 450 crores which speaks volumes.

The pre-release business in Telugu states, other regions and overseas will amount to another 200 – 250 crores at least as per trade pundits. It shows that the 'Pushpa: The Rule' has given over 650 crores to the producer before the release itself. If the movie clicks, it is sure to cross the 1000 crore mark with ease.